Jun 16, 2014

Pay with more kindness and less cash

Examples of table-top posters we are about to trial in Singapore before rolling out.

Jun 8, 2014

Why did your startup idea choose you?

Is your startup stuck in a rut? Maybe you’ve developed your first product, got friends and family on board, but now growth has stagnated. Maybe you’ve even begun losing the passion you had at the start of your venture.

When this happens, we tend to strengthen our grip to force the results that we want. One way to reboot is to step back and loosen your grip, like an artist.

May 2, 2014

Using Patents as Collateral – A New Source of Financing for Entrepreneurs

I once had a startup in Paris that was sued for patent infringement and died. That was my crash introduction to IP. I was a software engineer and marketeer, and found it ludicrous that patents could be granted for something which I thought was just an idea. When I created my next startup, I avoided other people’s patents, filed my own, and then wiped out a few competitors who were providing similar technology. Clearing them out of the way helped us achieve commercial traction easier and ensured a good exit for our shareholders.

Dec 21, 2013

Loyalty programs and digital cameras

What do loyalty programs have in common with digital cameras, MP3 players and web sites?

Most people have decided that they don’t need to buy a digital camera anymore. They already have a high quality camera built into their smartphone, for free. With Facebook, local businesses are discovering that they don’t need to pay for a website anymore. They get the same function with their fan pages, free of charge.

Dec 17, 2013

Adding social media insights to the POS experience

Taggo's POS check-in application shows the customer's Fan Club membership status and number of visits. This makes it easy for the cashier to know whether or not the customer is entitled to a Fan Club benefit.

We are working on new features that take this concept further, with badges that only the cashier sees.

Nov 29, 2013

From Loyalty Programs To Fan Clubs, A Paradigm Shift

Traditional loyalty programs are expensive, heavy, and ripe for disruption. Social media can help blow away existing paradigms and replace them with simple, inexpensive “Fan Clubs”.

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Sure, lots of features were added over the years. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream.

Oct 7, 2013

Taggo speaking at the Direct Marketing Association

Traditional Loyalty Programs No Longer Work! Soundbites presentation to the Direct Marketing Association, Singapore, on October 22nd.

Every business owner knows the importance of having both a loyalty marketing program and an active presence on social media. Combining the two is the tricky bit. Hear a fresh approach on managing interactive collaborations via social networks and learn how you can give your brand the edge over your competitors’.

To reserve your seat, check out the DMAS event, "From Loyalty Programs to Fan Clubs".

Aug 21, 2013

Taggo raises funding round led by Jungle Ventures

Taggo Pte Ltd announced that it has closed a Series A round led by Jungle Ventures and SPRING SEEDS Capital.

A Fan Club is a new generation loyalty program designed to increase sales from repeat customers, much like traditional discount card programs but with built-in social media benefits. Taggo’s patented technology turns any existing Facebook fan page into a loyalty program Fan Club, eliminating most of the costs of operating traditional loyalty programs. The company’s unique business model consists of enrolling banks and payment brands as sponsors, charging nothing to merchants.

Aug 19, 2013

Customers declare increased spending due to Fan Club (customer survey)

Over 85% Of Customers Say They Tend To Visit F&B Outlets With Fan Clubs On Facebook. The Survey also finds that 56% say they would spend more at outlets with Fan Clubs and 67% say they are less likely to visit an outlet without one.

In the social media fueled rush to accumulate Facebook fans, many businesses and organizations had not invested much thought into what the value of a virtual fan of their Facebook page is and how it benefits their business.