May 31, 2006

Another 'Exciting-new-card-versus-boring-old-card' picture


Here is another restaurant in Karachi, also with side by side promotions for UBL and Standard Chartered cardholders, similar to my prior post.

Standard Chartered pretty much followed UBL around all over the place, adding their promotion next to UBL’s.

See my prior post on how the old, traditional card payment system only lets Standard Chartered offer simple, boring, low value promotions, whereas UBL’s new generation chip based payment system allows merchants to offer much more valuable, targeted promotions.

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