Dec 3, 2006

Welcome merchant storyboard

This storyboard is for a video showing how merchants can get more value out of new generation credit and debit cards. Welcome's customers can use the storyboard with their advertising agencies as they prepare merchant facing marketing material. It gives payment brands, card issuers and acquirers much more to talk to merchants about.

The video shows how merchants all engage in the same type of promotional marketing techniques which are not effective, akin to spinning plates and doing handstands to attract customers. It shows how merchants can leverage the power of XLS enabled credit and debit cards to really enhance their promotional marketing activities.

The storyboard is designed to be used in conjunction with another ad which targets consumers (see prior post here).

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