Feb 26, 2007

Finding new customers in a VERY saturated credit card market

Pierre Boces has produced another case study, this one on Iceland, a country with 75% card usage (versus cash and cheques), with more than 2 payment cards per inhabitant and where 80% of all credit cards are already linked to some kind of loyalty program. How do you recruit a large number of new, high quality customers in such a tough environment? You have to steal them from the competition, of course, and avoid simply dropping fees.

Download the case study here and see how one bank was able to do this.

No comments: