Feb 18, 2007

French bank launches Web 2.0 credit card promotion

France's La Caisse d'Epargne is launching a contest tomorrow, inviting people from 16 to 25 to design the new visual for the bank's Visa card product for young people. Each entry will be posted on the bank's web site. The one with the most votes wins. Pierre-Philippe gives an inside view here.

Quite an innovative promotion for a major French bank.

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