Feb 12, 2007

How contactless payment brands (PayPass, Visa Wave, ExpressPay) can be much more attractive to merchants

Welcome has just released a new brochure on how to make contactless payment brands like Pay Pass, Visa Wave and ExpressPay much more attractive to merchants, so merchants will promote one brand over the others, and encourage their customers to use that brand.

"Contactless brands like Pay Pass and Visa Wave promise greater speed and convenience at the moment of payment. Is that enough to get merchants truly excited about accepting contactless cards?"

"There is little or no differentiation between contactless payment brands. What can be done to get merchants to accept and encourage usage of one brand over others, without simply cutting fees?"

You can download the brochure here (pdf)

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