Welcome has just released a new brochure on how to make contactless payment brands like
"Contactless brands like
and Visa Wave promise greater speed and convenience at the moment of payment. Is that enough to get merchants truly excited about accepting contactless cards?" Pay Pass
"There is little or no differentiation between contactless payment brands. What can be done to get merchants to accept and encourage usage of one brand over others, without simply cutting fees?"
You can download the brochure here (pdf)