So far this year, six blog posts have attracted the largest number of readers. Here they are, starting with the most recent.
London contactless conference
As PaymentsNews puts it, my conference presentation takes a skeptical view of contactless payments that simply replace mag stripe functionality and suggests that “the real value is to also enable the card to interact with the merchant's POS to enable promotional marketing in addition to basic purchase functionality.”
Gartner: payment schemes need to offer merchants new promotional marketing capabilities at the POS to reduce pressure on interchange
View a recent Gartner report which suggests that banks need to introduce “payment information value added services” which reduce pressure on interchange by allowing merchants to deliver tailored promotions at the POS, printed at the bottom of credit and debit card receipts.
Will SEPA unleash the genie of spiraling interchange fees?
A strategic analysis which suggests that SEPA could cause interchange fees to increase, contrary to the common belief that more competition will cause fees to drop.
London Contactless Launch: Where Are The Merchants?
Why aren’t merchants excited about contactless? The benefits are not as irresistible as the tremendous hype would have us believe.
Priceless? The cost of credit card merchant restraints
The anomaly of credit card rewards, an issuer loyalty technique funded almost entirely through interchange fees. Merchants finance the issuer’s loyalty programme through higher interchange fees paid on premium and other rewards cards, yet get no additional benefit for accepting those cards.
Using the same old interchange pitch over and over again, yet hoping for different results
We’re going round and round in circles.
Here’s the mantra: “Merchants receive extraordinary benefits from accepting electronic payments, including increased sales, an expanded customer base and immediate, prompt payment for goods and services.”
But the pitch doesn’t work anymore. Merchants stopped buying it a long time ago. It's time to change it.