Sep 21, 2007

Are international card schemes better equipped than domestic schemes to win SEPA market share?

Welcome’s Pierre Boces has published a whitepaper that compares strategies for payment scheme competition on the new SEPA battleground.

“Domestic card schemes have yet to get to grips with the challenges that they are likely to face with the SEPA Cards Framework. Still thinking as processors, they remain focused on saving costs for European issuers rather than offering value-added services and innovation.

“Meanwhile, international card schemes are mastering the subtleties of interchange pricing models and have launched a multitude of products worldwide. They appear better equipped to offer payment products to European issuers that will increase revenues through higher interchange.”

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