Sep 6, 2007

Making MasterCard's Maestro the preferred debit brand in post-SEPA Europe (seminar presentation with audio)

How could a new generation Maestro debit card product, with built-in features that create lots of value for merchants, compete better in the bold, new post-SEPA European market?

This presentation has audio linked in, so it is just as if you were at a conference. Well OK, not quite, because I can't offer you the coffee and fantastic cookies that you usually get. But hey! It's free, and you don't even have to leave home!

I want to do others like this to show how Visa's Vpay debit product might compete in Europe, or how an EAPS product would compete. I also expect to do full audio seminar presentations on contactless products like Visa payWave and MasterCard PayPass, as well as pieces on premium cards. That is, if people are interested enough after this one.

I hope you enjoy this.

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