Sep 4, 2009

Taggo’s first VAR partnerships are about to bring new NFC capabilities to retailers across the Asia-Pacific region

Taggo is about to formally announce value added reseller partnerships that will offer retailers one-step enrolment and mobile tap and go convenience for their membership programs. Four VARs have currently signed up to distribute Taggo. These companies already provide membership, loyalty, discount, gift and prepaid cards and related systems and services to retailers and other organizations that provide cards to customers. In addition to retailer applications like loyalty, Taggo can replace or complement membership cards used in fitness gyms, clubs, and corporate environments such as cafeterias, vending machines, etc. In some cases Taggo will entirely eliminate the need for a plastic card, while in other cases a plastic card will continue being used alongside Taggo.

Taggo lets each VAR continue using their current membership, loyalty and prepaid systems, without changing how those systems calculate and store value, points and discounts. Taggo simply replaces the need for a plastic identity card for each program. So Taggo VARs can offer a new and exciting service to their existing card issuing customers, and can provide solutions to companies that have had trouble justifying cards and getting customers to keep them in their wallets and use them. Integration with Taggo VARs has been designed to be as simple and straightforward as possible.

Taggo's first VARs currently serve retailers across the region, in Singapore, India, Indonesia, Malaysia, the Philippines, Australia, New Zealand and other countries. The VARs include ETP International, Integratech, Memberson and Transactor Technologies.

1 comment:

Wai Keong said...

Congratulations! This sounds great! I can imagine the excitements. In many time, not that I don't want to join as member and enjoy the discount. But rather, the trouble of filling up the lengthy form and waiting for the card printing. Subscribe instantly with an SMS is cool!