Building a base of loyal customers remains an ongoing challenge for most companies – whether they are retailers, utility companies and even organizations in the business-to-business space.
Haddad believes that as the customer identification process becomes simpler, and we do away with the need to issue dedicated plastic cards, CRM could become much more of a mass market solution for the large numbers of businesses that are not big enough to use current CRM solutions. “This will help CRM companies expand their addressable market with loyalty solutions for lots of new retailers that could not be addressed in the past,” predicts Haddad.
Jan 21, 2010
Barriers to building customer loyalty with a card
Enterprise Innovation recently published an article about Taggo. Check it out here.