Christmas at Taggo

Hohoho!

Santa just delivered a great Christmas present to Taggo. Our first patent has been granted!

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Sticky Fan Club

Sticky Candy in Singapore has launched a Fan Club for fans of their handmade rock candy. Their fan page already has over 100,000 fans. They were looking for a way to recognize fans at the point of sale to offer special discounts and benefits.

Sticky candy is very popular, so they hardly ever need to give discounts. Unlike thousands of other businesses in Singapore, they haven't needed to tie-up with a credit card company, and they haven't had to resort to profit destruction services like Groupon. Yet they now offer discounts exclusive to fans.

The place is packed. Here is a picture from this afternoon.



These people are registering through Taggo's fan club platform. Customers scan the QR code and register their mobile number. Then they give their mobile number to the cashier when they pay.



Now, the next step is for the fan club to be sponsored by a financial institution.

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Fans get bigger discounts

At the Charlie Brown Cafe in Singapore, on Orchard Road, customers that pay with a credit card from a local bank (UOB) get one free main dish for two purchased. But fans get one free dish for one purchased. Couples are fine! No need to be a threesome, unless you want to of course. Soon, the fan benefits sign will be sponsored by a financial institution, showing the full value of linking social media to payments.

Why do fans get bigger discounts? Because merchants get word of mouth advertising on Facebook.