Jun 4, 2012
70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page
Rocky’s Pizza launched their Facebook Page in March 2012, with a Fan Club offering a 20% discount to registered fans.
“70% of our customers now check-in as fans when they dine at our restaurant,” commented Marcus Liew of Rocky’s Pizza.
500 customers became fans in less than 3 months.
95% of these fans have registered their mobile number to become eligible for the Fan Club discount.
327 fans have checked-in to enjoy the discount.
The stories published by each check-in generated a total of 1.9 million story impressions, entirely among friends, and a total of 303 friends clicked on the check-in story to learn more about Rocky’s Pizza.