Jun 12, 2012

The future of loyalty is social

Interesting statistics in this article by SimpliFlying.

There are more airlines on Twitter (185 as of August 2011) than there are running loyalty programs (approximately 179).

62% of frequent flyers already like at least one airline on Facebook.

72% of frequent flyers say that they would join a social loyalty program.

More evidence of the move from loyalty programs to fan clubs.

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