Jul 3, 2012

PayPal launches FanClub Exclusives web site

PayPal's FanClub Exclusives web site was launched yesterday in Singapore.

Customers can discover discounts and offers from local merchants that are available by joining the merchant's fan club and paying with PayPal at the point of sale. Merchants tend to give bigger discounts to their fans because they want to get more "likes" and free word of mouth advertising on Facebook.

Merchant funded offers are the single biggest driver of payment preference. By powering the merchant's own fan club, PayPal can more easily get higher value discounts for PayPal users.

1 comment:

donald said...

Good stuff :)