Jul 26, 2013

"I can't" versus "I choose not to"

Only 1/10 people who say "I CAN'T miss my workout today" end up sticking to their workout schedule over a 10 day period.

But an incredible 8/10 people who say "I DON'T miss workouts" successfully persisted with their goals over the entire 10 days.

Check out this great study on using words that reaffirm the power of responsibility and choice.

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