Costs of doing business keep going up. At some point, your prices need to go up too. But the fear of losing customers can be absolutely paralysing. Here is a simple way to keep customers happy. When you raise prices, just let Fan Club members continue paying the old price. You get more revenue from customers who are less price sensitive, and you get a big boost in social engagement and word of mouth, every time a fan transacts at your point of sale.
Here are lots more Fan Club tips
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