tag:blogger.com,1999:blog-18727600.post5297629539666522376..comments2008-03-20T02:13:57.892+01:00Comments on Aneace's Blog: Uncovering the hidden value in interchange feesAneace Haddadhttp://www.blogger.com/profile/08119604490247753986noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18727600.post-46532714278637767302008-03-19T19:59:00.000+01:002008-03-19T19:59:00.000+01:00...when I learned of VISA's ALP initiative and the......when I learned of VISA's ALP initiative and then saw it explained in a recent issue of their acquirer publication, it's pretty clear to me that VISA intends to use the network for marketing and promotional purposes. Linking cardholder account information to real time benefits (related to the transaction) delivered at the point of transaction has the potential to create lots of value for userspkhazelwww.semtek.comnoreply@blogger.com